记忆是我们以为已经忘记的东西；它是我们已经忘记自己忘记了的东西。
"Memory is what we thought we'd forgotten; it's what we have forgotten we've forgotten."
1997年：贝索斯致股东信《吸引符合你价值观的股东》
Success is not the key to happiness. Happiness is the key to success.
过去是一个异国；他们在那里做事的方式不同。
A mind conscious of its purity is attached to nothing， neither to the body nor to the soul.
真正的创新来自于对传统的深刻理解，从而能够恰当地打破它。