The biggest risk is not taking any risk... In a world that's changing really quickly, the only strategy that is guaranteed to fail is not taking risks.
最大的风险是不冒任何风险...在一个变化非常快的世界里，唯一注定失败的策略就是不冒险。
Innovation is not just about technology; it's about changing the way people think and act.
The environment shapes behavior through the mechanism of reinforcement.
Your corporate culture isn't what you say it is - it's what your employees experience every day.
Never be the brightest person in the room; if you are, you're in the wrong room.
拍卖是发现价值的强大工具。
心理学的方法必须是客观的，即使研究主观现象时也是如此。