Little bitty stinging rain, and big old fat rain, rain that flew in side every ways.
I keep thinking about this river somewhere, with the water moving really fast. And these two people in the water, trying to hold onto each other, holding on as hard as they can, but in the end it’s just too much. The current’s too strong. They’ve got to let go, drift apart.
Control your expenses better than your competition. This is where you can always find the competitive advantage.