2007年：贝索斯致股东信《我们改变工具，工具也改变我们》

The more you hide, the more they look.

引用沙皇亚历山大三世的名言并多次公开重申

唯一值得称道的自由是追求我们自己的利益的自由方式，只要我们不试图剥夺别人的利益或妨碍他们获得自己的利益。

let everyone else call your idea crazy, just keep going, don't stop, don't even think about stopping until you get there, and don't give much think of where "there" is.

市场竞争能够促进资源的有效配置。