出自先秦《荀子·礼论》。生是人的开始,死是人的终结。开始与终结都做得好,那么他的为人之道就完善了。说明意在劝人行仁行善,要善始善终。
"There is no such thing as a happy ending. There are just good places to stop."
2003年:贝索斯致股东信《寄希望于通过为客户提供最大的价值,从而创造更长远的利润》
"Diversification is not just about spreading risk, but about capturing opportunities across different markets."