富贵不能淫，贫贱不能移。越是富贵，越是不能骄傲；越是贫穷，越要坚守志向。虽然尊敬贤能的人，但也不能贬斥那些愚笨不肖的人。

Identity capital is our collection of personal assets. It is the repertoire of individual resources that we assemble over time. These are the investments we make in ourselves, the things we do well enough, or long enough, that they become a part of who we are.

传记作者的挑战在于既要成为侦探，又要成为诗人。

商业应该是有趣的。如果它不有趣，那你就做错了什么。

透明建立信任，而信任是持久成功的基础。