记忆是我们以为已经忘记的东西；它是我们已经忘记自己忘记了的东西。

2003年：贝索斯致股东信《寄希望于通过为客户提供最大的价值，从而创造更长远的利润》

Open your eyes and see what you can with them before they close forever.

译文：下雪时送木炭的君子很少，在彩色锦缎绣花的小人很多。赏析：在我们遇到困难时伸出援手的人不多，更多的人因为利益而去巴结我们。人情淡薄，越是需要帮助的越没人帮助，越是得势富足的越有人去巴结。

I’ve always been drawn to the mystery and beauty of music.

Now Bubba told me everything he knew about shrimping, but you know what I found out? Shrimping is tough. I only caught five.

每一本书都是一扇通向另一个世界的门，每一个读者都是穿越它的旅行者。

The rat in the maze is not just learning a series of turns, but is building up a cognitive map of the whole situation.

事物的变化是其本质特征，适应变化是智慧。