I just go. I just go. I just keep going until it feels right to me,” Kobe says of his habits. “If something doesn’t feel right, I’m gonna stay there until I get it right. I just continue to keep pushing and pushing and pushing. That’s all I’ve known. That’s how my parents raised me. If you’re going to be focused on something, if you want to do something, you can’t, you can’t go about it in a half-assed way. You really gotta dedicate yourself to it, try to be the best at it. That’s the only way.

Innovation is not about saying yes to everything. It's about saying no to all but the most crucial features.