A brand is defined by the customer's experience, not by the company's marketing.

"Writing is a way of living, a way of existing, a way of being in the world."

自私基因理论并不是关于日常意义上的自私的理论。它是关于行为进化的理论。

创新不仅仅是创造新产品；它关乎重新构想整个客户体验。