Reality is a question of perspective; the further you get from the past, the more concrete and plausible it seems—but as you approach the present, it inevitably seems more and more incredible.

我们不是在从事为人们提供咖啡的业务，我们是在从事为咖啡服务的人的业务。

我们卖的不是车，而是通往新生活方式的钥匙。

Sustainability is not just a trend, it's a responsibility we owe to future generations.

I made you a great big chocolate sundae for dessert. But I had to eat it myself because I just heard on the radio that ice cream isn't good for dogs.“Disappointment isn't good for dogs either...

Never stop learning; the moment you do, you start falling behind.

The most basic human desire is to be recognized as a human being.

You can fool all the people some of the time, some of the people all the time, but you cannot fool all the people all the time.