Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
I'm cleaning my room, cleaning my body and expanding my heart.
Our heroes are human heroes. That's a very new situation. Most other societies have had, right at their center, the worship of something transcendent: a god, a spirit, a natural force, the universe, whatever it is -- something else that is being worshiped. We've slightly lost the habit of doing that, which is, I think, why we're particularly drawn to nature.