The most profound technologies are those that become invisible because they are so deeply embedded in our lives.
The most important thing is to understand the place, the genius loci.
理论的秘密在于，真理并不存在。
真正的竞争不在公司之间，而在产品和服务之间。
最深刻的艺术往往产生于传统与创新之间的张力。
The more you sweat in training, the less you bleed in combat.
Quality is free. It's not a gift, but it's free. What costs money are the unquality things -- all the actions that involve not doing jobs right the first time.