我不是一个商人；我就是生意，伙计。

我不相信过度分散投资。我更喜欢集中在几个好主意上。

Architecture is not about imposing, it is about listening.

我们不是从祖先那里继承了地球；我们是从子孙那里借来的——这必须指导每一个商业决策。

1998年：贝索斯致股东信《保持对客户的恐惧》

皮革行业必须适应不断变化的消费者需求，否则就有被淘汰的风险。

And the thing about a successful life is that a lot of the time, our ideas of what it would mean to live successfully are not our own. They're sucked in from other people; chiefly, if you're a man, your father, and if you're a woman, your mother. Psychoanalysis has been drumming home this message for about 80 years. No one's quite listening hard enough, but I very much believe it's true.

“谁如命运似的催着我向前走呢？““那是我自己，在身背后大跨步走着。”