The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

我不想成为明星，我想成为一名演员。

我可能爱上你了。不过我要等到我确定后再告诉你。

The city is the ultimate architectural challenge.

出自先秦《荀子·强国》。一个人知道爱惜生命、安于快乐而抛弃礼义，那就好比想长寿而自刎其颈一样。此以比喻来说明坚守礼仪对于“贵生乐安”的重要性，强调治国安邦不可缺失礼义的意义。