最大的风险是不冒任何风险。在一个快速变化的世界里，唯一注定失败的策略就是不冒险。

Anything real begins with the fiction of what could be. Imagination is therefore the most potent force in the universe， and a skill you can get better at. It’s the one skill in life that benefits from ignoring what everyone else knows.

Customer needs are the source of our innovation. Only by truly understanding the market can we provide valuable products and services.

In times of crisis, transparency builds trust faster than any PR campaign.

沉默并不总是同意，有时只是疲惫。

To wear your heart on your sleeve isn't a very good plan; you should wear it inside, where it functions best.

有限的游戏是为了输赢。无限的游戏是为了让游戏继续。应该去寻找无限的游戏，因为它们会产出无限的收益。