回过头来看看，我们确实远远低估了进入这些细分领域所需要的时间，也低估了一家单品类电商公司要完成这种规模时所遇到的困难。
2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》
The main task in life is simply this: to identify and separate matters so that I can say clearly to myself which are externals not under my control, and which have to do with the choices I actually control.
Every tree planted today is a legacy for tomorrow.
"Life is really simple, but we insist on making it complicated."
做伟大工作的唯一途径就是热爱你所做的事。
Leadership is like pruning: sometimes you must cut back to allow stronger growth.