我们永远无法通过模仿实体书来超越实体书。我们必须增加新的、传统图书永远无法实现的功能。
2007年：贝索斯致股东信《我们改变工具，工具也改变我们》
提高性能最可靠且最具成本效益的方法是使用并行性。
Our decisions are often less rational than we believe, influenced by a myriad of subconscious factors.
"The writer's job is to get the main character up a tree, and then throw rocks at him."
There is nothing permanent except change.