在所有努力的背后，运气都扮演着重要角色，而我们确实很有运气，但除此之外这两项业务之间有一定的联系，揭开表面两项业务的差别并不是太大，它们共享着独特的组织文化。
2015年：贝索斯致股东信《全世界对失败最宽容的公司》
The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion.
It is a mistake to confound strangeness with mystery.
True leadership means having the courage to make unpopular decisions when they're the right ones.
我认为你永远不必为自己的热情道歉。仅仅因为某些事情是老生常谈，并不意味着它不棒。