在所有努力的背后，运气都扮演着重要角色，而我们确实很有运气，但除此之外这两项业务之间有一定的联系，揭开表面两项业务的差别并不是太大，它们共享着独特的组织文化。
2015年：贝索斯致股东信《全世界对失败最宽容的公司》
Political language is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind.
Hate me, because I desire your great, great, need at all costs.
In the semiconductor field, if you stop to rest, you will be surpassed by others.
故事永远不会完成，只会被放弃。
实验的语言比任何推理都更具权威性：事实可以摧毁我们的推理，但反之则不然。
In science, there is no such thing as a final answer.