In the old world， you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world， that inverts.
旧世界里，时间30％用来创建伟大服务，70％用来为它吆喝。新世界里，比例正好倒过来。
The true measure of success is the impact you have on others.
挑战不在于代表非洲，而在于呈现非洲的复杂性。
2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》
"The past is never dead. It's not even past."
Every reader is a potential writer, and every writer is a reader in revolt.
解决困难要在它还容易解决的时候下手，消除罪恶要在它还处于微小的时候进行。不要夸耀自己的善行以免助长祸乱，执法时不要手持刑具却犹豫不决。
Pessimism leads to weakness, optimism to power.