We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe and we have to take this as an article of faith that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
我们做过价格弹性研究，答案总是我们应该提高价格。我们不这样做，因为我们相信--我们必须把这当作信仰的一篇文章--通过长期保持我们的价格非常非常低，我们会随着时间的推移赢得客户的信任，实际上这会在长期内最大化自由现金流。
Sustainability isn't a choice; it's our responsibility to future generations.
The only thing that’s keeping you from getting what you want is the story you keep telling yourself.
唯一阻止你得到你想要的东西的是你一直在告诉自己的故事。
我不相信艺术中存在绝对真理的可能性。
Innovation requires both creativity and rigorous testing.