"We are all atheists about most of the gods that humanity has ever believed in. Some of us just go one god further."

成功不在于成为最好的，而在于比昨天的自己更好。

Change is hard, but it is necessary for progress.

Transparency builds trust. Every stakeholder—from farmer to consumer—deserves to know how their food reaches the table.

撰写传记就是穿上别人的鞋子，通过他们的眼睛看世界。

The truth is rarely pure and never simple.

Actual great opportunities do not have “Great Opportunities” in the subject line.

意识不是一个实体而是一个过程

我们做过价格弹性研究，答案总是我们应该提高价格。我们不这样做，因为我们相信--我们必须把这当作信仰的一篇文章--通过长期保持我们的价格非常非常低，我们会随着时间的推移赢得客户的信任，实际上这会在长期内最大化自由现金流。