The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.

I'm not perfect, but I'm limited edition.

写文章必须溯源经典，并参考诸子史书，这样才能自成一家而不因袭前人。

我们相信的关于自己的故事既可以限制我们的潜力，也可以推动我们走向伟大。