The greatest risk is not taking one.

Profit is important, but purpose is what sustains a business long-term.

Simplicity is the ultimate sophistication.

纯洁的手不需要手套来遮盖。

Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable.

思考的过程不是一系列分离的步骤，而是结构转换的连续流动。