汇总《竞争战略》文案金句提升创意成就品牌
Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do – it's a matter of being different at what you do.
A company can outperform rivals only if it can establish a difference that it can preserve.
一家公司只有在能够建立并保持差异时，才能超越竞争对手。
The essence of strategy is in the activities – choosing to perform activities differently or to perform different activities than rivals.
战略的本质在于活动——选择以不同的方式执行活动或执行与竞争对手不同的活动。
Strategy is not about being better than your competitors. It's about being different.
战略不是关于比你的竞争对手更好，而是关于与众不同。
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
Operational effectiveness and strategy are both essential to superior performance, which, after all, is the primary goal of any enterprise.
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
The essence of strategy is choosing a unique and valuable position rooted in systems of activities that are much more difficult to match.
战略的本质是选择一个独特且有价值的位置，这个位置植根于一系列难以匹配的活动系统中。
The root of the problem is the failure to distinguish between operational effectiveness and strategy.
问题的根源在于未能区分运营效率和战略。
Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do – it's a matter of being different at what you do.
战略是关于使自己与竞争对手区别开来。这不是一个做得更好的问题，而是一个做得不同的问题。
The best CEOs I know are teachers, and at the core of what they teach is strategy.
Operational effectiveness and strategy are both essential to superior performance, but they work in very different ways.
运营效率和战略对于卓越表现都是必不可少的，但它们以非常不同的方式发挥作用。
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.