战略的本质是选择不去做什么。
哈佛商学院大学教授，其在世界管理思想界可谓是“活着的传奇”，是当今全球第一战略权威，是商业管理界公认的“竞争战略之父”，在2005年世界管理思想家50强排行榜上，位居第一。
Good leaders need a positive agenda, not just an agenda of dealing with crisis.
优秀的领导者不能只有应对危机的计划，更要有一个主动的规划。
Change brings opportunities. On the other hand, change can be confusing.
变化带来机遇。另一方面，变化可能让人迷茫。
Competitiveness is defined as the ability of companies to compete while maintaining or improving the average standard of living. If you are cutting wages to become more competitive, that's not really more competitive. It's raising the skill and the efficiency of those workers so that they can support and sustain that higher wage.
竞争力是指公司在保持或提高平均水平的同时进行竞争的能力。为了提高竞争力去削减工资，并不是真正的竞争力提升。它只是提高了这些工人的技能和效率，因为这样他们才能维持之前的工资水平。
The essence of strategy is that you must set limits on what you're trying to accomplish.
战略的本质是你必须对想要完成的事情设定限制。
If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems.
如果你的目标不是盈利——而是要做大，获得快速增长，或者成为科技行业的领军者——你将会面临很多问题。
