The most important thing is to keep the audience engaged.

如果你想变得聪明，你需要不断问的问题是‘为什么，为什么，为什么？’

大切なのは、何を手に入れるかではなく、何を失わないかだ。

We recently greenlit a particular Amazon Studios original. I told the team my view: debatable whether it would be interesting enough, complicated to produce, business terms aren't that good, we have lots of other opportunities. They had a completely different opinion and wanted to go ahead. I wrote back right away with 'I disagree and commit and hope it becomes the most watched thing we've ever made.' Consider how much slower this decision cycle would have been if the team had actually had to convince me rather than simply get my commitment.

The universe is not only stranger than we imagine, it is stranger than we can imagine.