JD.com's values are customer first.

Architecture begins where engineering ends.

优秀的领导者不能只有应对危机的计划，更要有一个主动的规划。

作家的职责是讲述那些别人宁愿忽视的不舒服的真相。

It goes against the grain of modern education to teach children to program. What fun is there in making plans, acquiring discipline in organizing thoughts, devoting attention to detail and learning to be self-critical?

世界不需要更多的消费，而是需要更好的消费。

"Success is a lousy teacher. It seduces smart people into thinking they can't lose."