The question you should be asking isn't, "What do I want?" or "What are my goals?" but "What would excite me?"

诗人的任务是表达那些无法言说的事物。

解释：形体弯曲，影子自然就曲；形体正直，影子自然就正。

I'm not a rapper, I'm an adapter, I can adjust.

It's the rewards we want. It's a new way of looking at luxury goods. The next time you see somebody driving a Ferrari, don't think, "This is somebody who's greedy." Think, "This is somebody who is incredibly vulnerable and in need of love." Feel sympathy, rather than contempt.

2002年：贝索斯致股东信《同时提供领先世界的用户体验，和价格最低的产品》