2015年：贝索斯致股东信《全世界对失败最宽容的公司》

Life is too important to be taken seriously.

"Life is a series of moments, some fleeting, some eternal."

In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign.

数字化转型不是选择题，而是必答题，银行必须全面拥抱数字化。