In science, as in life, the important things are rarely simple or obvious.

The past is what you remember, imagine you remember, convince yourself you remember, or pretend you remember.

Society can and does execute its own mandates， and if it issues wrong mandates instead of right， or any mandates at all in things with which it ought not to meddle， it practices a social tyranny more formidable than many kinds of political oppression， since， though not usually upheld by such extreme penalties， it leaves fewer means of escape， penetrating much more deeply into the details of life， and enslaving the soul itself.

The more constraints you have, the more creative you become.

2003年：贝索斯致股东信《寄希望于通过为客户提供最大的价值，从而创造更长远的利润》

If you want to be a great leader, you have to be a great listener.

患者的声音应该永远是房间里最响亮的。