The ultimate goal of fiction is to create a world that is more real than reality itself.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

The nose of a mob is its imagination. By this, at any time, it can be quietly led.

成为一个诗人意味着拥有一个如此敏锐的灵魂，以至于没有任何品质的细微差别能逃过它的注意。

品牌是企业的形象，只有打造好品牌才能赢得市场。