A great brand is a story that's never completely told.

人的任务，就是意识到从潜意识中努力向上涌出的内容。

理解宇宙的努力是为数不多的能将人类生活提升至闹剧水平之上，并赋予其悲剧优雅的事情之一。

It's probably as unlikely that you would nowadays become as rich and famous as Bill Gates, as it was unlikely in the17th century that you would accede to the ranks of the French aristocracy. But the point is, it doesn't feel that way. It's made to feel, by magazines and other media outlets, that if you've got energy, a few bright ideas about technology, a garage -- you, too, could start a major thing.