2006年：贝索斯致股东信《选择新业务时，亚马逊的经验》

改变你的思想，你就能改变你的世界。

We only live once, Snoopy.""Wrong. We only die once. We live every day.

确实，一切都有其个人传奇，但总有一天这个个人传奇会被实现。所以每一样事物都必须转变成更好的东西，并获得新的个人传奇，直到有一天，世界的灵魂成为唯一的东西。

The future of aquaculture lies in precision and sustainability.

The man who believes that the secrets of the world are forever hidden lives in mystery and fear. Superstition will drag him down. The rain will erode the deeds of his life. But that man who sets himself the task of singling out the thread of order from the tapestry will by the decision alone have taken charge of the world and it is only by such taking charge that he will effect a way to dictate the terms of his own fate.

Quantum mechanics is not just a theory, it's a way of understanding reality.