Advertising doesn't create a product advantage. It can only convey it.

The founders of a new colony, whatever Utopia of human virtue and happiness they might originally project, have invariably recognized it among their earliest practical necessities to allot a portion of the virgin soil as a cemetery, and another portion as the site of a prison.

Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.

创新不仅仅是创造新产品，更是重新思考我们如何解决问题。

写作是与世界互动。