It's the rewards we want. It's a new way of looking at luxury goods. The next time you see somebody driving a Ferrari, don't think, "This is somebody who's greedy." Think, "This is somebody who is incredibly vulnerable and in need of love." Feel sympathy, rather than contempt.

找出人们喜欢读什么样的书的唯一方法就是出版书籍，看看会发生什么。

The computing scientist's main challenge is not to get confused by the complexities of his own making.