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"In the end, we are all stories. What matters is how we tell them."
The act of writing is an act of optimism. You would not take the trouble to do it if you felt it didn't matter.
We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful:Put the customer first. Invent. And be patient.
In auctions, the rules determine the outcome as much as the bidders' strategies.
Architecture should be timeless, not fashionable.