One strategy: "We've had three big ideas at Amazon that we've stuck with for 18 years， and they're the reason we're successful: Put the customer first. Invent. And be patient."
On morals: "The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil."
On motivation: "I strongly believe that missionaries make better products. They care more. For a missionary， it's not just about the business. There has to be a business， and the business has to make sense， but that's not why you do it. You do it because you have something meaningful that motivates you."
On progress: "If you're competitor-focused， you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering."
On innovation: "I think frugality drives innovation， just like other constraints do. One of the only ways to get out of a tight box is to invent your way out."
