The best innovations are often the simplest solutions to the most persistent problems.

最好的创新往往是对最顽固问题的最简单解决方案。

Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.

战略是关于做出选择和权衡；是关于刻意选择与众不同。

The companies that succeed are those that turn non-consumers into consumers.

成功的企业是将非消费者转变为消费者的企业。

In business, the biggest risk is not taking any risk.

在商业中，最大的风险就是不冒任何风险。

True innovation starts with understanding the job the customer needs to get done.

真正的创新始于理解客户需要完成的任务。

The most dangerous strategy is to compete with rivals on their own terms.

最危险的策略是以竞争对手的条件与他们竞争。

Great leaders don't just manage resources; they create new markets.

伟大的领导者不仅管理资源，还创造新市场。

Disruption is not about technology; it's about business models.

颠覆与科技无关，而与商业模式有关。

The best way to predict the future is to create it.

预测未来的最好方式就是创造未来。

Innovation is not about saying yes to everything. It's about saying no to all but the most crucial features.

创新不是对每件事都说“是”，而是对除最关键功能外的一切说“不”。