理解
If you can't explain it simply, you don't understand it well enough.
Great engineering solves problems you didn't know you had in ways you don't understand.
Global competition demands local understanding.
The best designs come from understanding the problem deeply and then finding the simplest solution.
The best products come from a deep understanding of the problem, not just a desire to make something new.
True innovation comes from understanding the needs of both the customer and the planet.