"The act of creation is an act of defiance against the void."
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
孔子说:“有益的爱好有三种,有害的爱好有三种。爱好礼乐、爱好称赞别人的优点,爱好广结善友,有益处;爱好放荡、爱好闲逛、爱好大吃大喝,有害处。”