You can always juice sales by going down-market, but it's hard to go back upmarket.
当市场下跌时,你轻易的将好东西打折变卖,但是一旦市场向上,再想买回来,难之又难。
Control your expenses better than your competition. This is where you can always find the competitive advantage.
The strength of a society lies in its ability to balance individual freedom with social cohesion.