我们大多数人都不是为了理解而听。我们是为了回应而听。

可持续性不是一种趋势，而是我们为后代共同承担的责任。

让梦想成真的最好方法是醒来。

2009年：贝索斯致股东信《执着于用户体验》

I hope it will not be long before we have a machine that will be able to solve all mathematical problems.

Plans are worthless， but planning is everything.

Quality is not a department; it is a responsibility of everyone in the organization.

解释：对百姓只能亲近安抚，不可骑在百姓头上作威作福。