德行与邪恶两个名词乃是以集体为对象的概念，是只有通过人们的频繁接触才能产生的。

真相并不总是美丽的，美丽的言辞也不一定是真相。

我不会把任何比赛视为理所当然。

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.