"You can't live your life for other people. You've got to do what's right for you, even if it hurts some people you love."

Life is not about what you can’t do, it’s about what you can do.

I’m interested in the real, not in the image of the real.

成功不是要成为最好的，而是要变得比昨天更好。

Great brands are built one satisfied customer at a time.

I don’t have to prove anything to anyone. I only have to follow my heart and concentrate on what I want to say to the world. I run my world.

I don't want to be remembered for being famous. I want to be remembered for being brave.

2016年：贝索斯致股东信《每天都要像创业的第一天那样》