路途虽然近，但不走就不能到达；事情虽然小，但不做就不能完成。

2009年：贝索斯致股东信《执着于用户体验》

The secret of getting ahead is getting started.

The architect's role is to mediate between the dreams of the client and the realities of the site.

I don't want to be a product of my environment. I want my environment to be a product of me.

伟大的品牌不追逐趋势，而是创造趋势。