2006年：贝索斯致股东信《选择新业务时，亚马逊的经验》
We made gods of men and they leave us. Others make brutes of them and they fawn and are faithful.
"The truth is, everyone is going to hurt you. You just got to find the ones worth suffering for."
The mind once enlightened cannot again become dark.
译文：高看自己，事事就很难有长进；低看自己，事事就不能成功。赏析：不管何时，我们不能骄傲自大，目空一切，更不能自暴自弃，妄自菲薄，畏首畏尾。骄傲自满会让人失去理智，自轻自贱会让人失去自信，这两种极端的处事态度对我们的人生都是不利的。