伟大的品牌不追逐趋势，而是创造趋势。

电影制作的过程和最终成品一样重要。

我认为，一个人在青年时期得到如此训练，使身体随时听命于意志，便是受过博雅教育。

I'm not a rapper, I'm a nirvana legend.

惩罚应适应犯罪者，而非罪行本身。

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

I’m focused on what’s next, not what’s passed.