"Memory is a sort of punishment for those who have survived."
The study of the mind must be purely analytical.
"Understanding the limits of computation is as important as pushing its boundaries."
所有有效广告的秘密不在于创造新的、巧妙的文字和图片,而在于将熟悉的文字和图片置于新的关系中。
The brain is not a computer in the traditional sense, but it does compute.