I have always been fascinated by the darker side of human nature.

伟大不在于成为最好，而在于激发他人最好的一面。

我已将这一原则——每一微小变异若有益便被保存——称为自然选择。

Transparency builds trust, and trust builds lasting relationships with consumers.

Trust is the most expensive thing in business.

We must design products with their end-of-life in mind from the very beginning.