I think if you're an entrepreneur, the most important thing is to focus on your customers, your product, your team, and not on your competition.
In a way, I've got some bad news, particularly to anybody who's come to Oxford from abroad. There's a real problem with snobbery, because sometimes people from outside the U.K. imagine that snobbery is a distinctively U.K. phenomenon, fixated on country houses and titles. The bad news is that's not true. Snobbery is a global phenomenon; we area global organization, this is a global phenomenon. What is a snob? A snob is anybody who takes a small part of you, and uses that to come to a complete vision of who you are. That is snobbery.
The database is the most important piece of software in the enterprise, and the most important piece of software in the enterprise is the database. The database is the foundation of all applications. The database is the heart of the application, and the application is the heart of the business. The key to performance is to keep the hot data in memory. The future of databases is in the cloud.